In 2017 Pirelli celebrated 110 years in Motorsport. The iconic tyre brand has chosen our production company to make a movie about a story that begins a long time ago. The 1907 Beijing-Paris marked Pirelli’s debut as a tyre supplier in Motorsport.
The video illustrates the most legendary moments of this story by skilfully mixing 3D modeling and animations with historical images in an evocative graphic frame.
"Pirelli 110 Years" the movie was officially presented by CEO Marco Tronchetti Provera at the Museo Nazionale dell'Automobile in Turin.